A mobile app is an extension to your business. What good is an app marketing strategy if it doesn’t translate to business success? When a startup company built an awesome app with us, we helped them acquire the most targeted users, retain and re-engage them and deliver. Of course our experience of working with more than 20 different mobile ad networks and almost all the top mobile analytics platforms gives us an edge in executing our strategies to perfection.

While acquiring mobile app installs is the common objective of all app publishers, we understand that all users are not made equal. Running mobile app install ads on a couple of networks is easy but what differentiates appers user acquisition campaign is the ability to provide the right type of users at the right cost per install. Working with all the leading mobile ad networks and DSPs, we are able to have the maximum reach, highly focussed on the target audience segments that results in high quality user acquisition, with great life time value..

Increasing user retention and keeping them engaged is a perpetual challenge for any app publisher. Retargeting campaigns on mobile app can be highly effective in improving retention and reactivating idle users on your app. Segmenting users based on multiple parameters based on acquisition source, user behaviour, actions in the app etc and reaching them across mobile web with contextual creatives, requires in-depth understanding of analytics and ad technology along with a highly refined process.

At appers mobile app analytics is at the core of all our app marketing initiatives.The Appers team has experience in working with all the leading mobile analytics platforms – right from analytics integration, monitoring of performance, segmentation of audience and ongoing campaign optimization based on data. Successful mobile app tracking is a fundamental criteria for a successful app marketing campaign. A certified team in mobile analytics integrated with an experienced app marketing team, helps appers get the best out of your marketing dollar.

Having a planned & monitored social media presence to engage with your target audience is helpful for user retention and improving your product. Appers can manage your apps social media presence across platforms.

Getting visibility in app store is critical to your app’s success. Our team can optimize your app’s presence to show up for top results for targeted search terms.

The Search Engine Optimization (SEO) experts at Appers understand the ever-evolving way search engines assess websites for topical authority when deciding a website’s rank for search queries.