An effective strategy to create such an experience is contextual design. A context-aware user interface continually adapts to the ideal form by leveraging available data and anticipating user needs.
What Is Contextual Design?
Contextual design presents the most relevant content and/or functions up front at all times. In doing so, the flow is controlled, taps/clicks are reduced, and both clutter and stagnant empty states are avoided. As soon as an app is opened, its purpose should be clear and the next step should always be obvious. Context-aware apps don’t sit and wait for user input before they come to life; they evolve with the user.
“Context-aware apps don’t sit and wait for user input before they come to life; they evolve with the user”
Contextual Design is Data Driven
Contextual design can take many considerations into account, including but not limited to: the user and their role, the task at hand or the step in a process, the user’s location, the time and date, or the device being used.